X, formerly known as Twitter, says it will discontinue its revenue-sharing programme and introduce a new “Original Content Rewards Program” for creators.

In a statement announcing the development on Friday, the X Creators Team said the new programme is aimed at rewarding creators who produce content that contributes to conversations on X.

X said the revenue-sharing programme will end on September 7, with creators enrolled in the programme continuing to earn until that date.

“Today, we’re introducing the Original Content Rewards Program — a new way for creators to earn on X by sharing original content and contributing meaningfully to the conversation,” the company said.

“If you’re currently enrolled in Revenue Sharing, you’ll continue earning through September 7, 2026, and your final Revenue Sharing payout will be issued on September 11, 2026.”

The company said applications for the Original Content Rewards Program will open on September 8, subject to creators meeting the eligibility requirements.

Creators will be able to check their eligibility through creator studio under the original content rewards section.

X added that creators who have completed identity verification and connected a valid payout method will not have to repeat the process.

“Once approved, you’ll continue earning under the Original Content Rewards Program and its Terms and Conditions,” it said.

“X has always been powered by people who share something only they can: breaking news, expert insights, unique experiences, creativity, and commentary that moves culture forward.

“We want to reward the people who make X worth opening every day, so we’re evolving how creators earn here.”